Forrest Roberts, Chief Executive Officer
Chief Executive Officer
Forrest L. Roberts joined the National Cattlemen’s Beef Association as its Chief Executive Officer Jan. 20, 2009.
For the previous 16 years, Roberts held several marketing and sales positions in two animal health companies. He started with Upjohn Animal Health in 1992 and remained with the company through two mergers with Pharmacia Animal Health and later Pfizer Animal Health. In 2004 he left Pfizer to join Elanco Animal Health, where he most recently served as the marketing manager for Elanco’s Beef Business Unit.
In addition to his professional agriculture and beef business experience, Roberts has served in several volunteer positions in NCBA. He has been a member of NCBA’s Executive Committee, Board of Directors, Allied Industry Council, Long-Range Planning Committee and served on the National Cattlemen’s Foundation Board of Trustees.
Roberts grew up on a family-owned, diversified livestock operation in Uvalde, Tex. He worked with his family when their operation expanded to include a retail meat market for locally grown, corn-fed beef and pork.
Roberts earned a bachelor’s of science degree in Animal Science from Texas A&M University in 1992 and a master’s of business administration from University of North Carolina in 1999.
He and his wife Janet have three daughters: Kylie, Kinley and Kalleigh