Getting You There

Welcome to San Diego!

San Diego, California's second largest city, where blue skies keep watch over 70 miles of majestic coastline and a gentle Mediterranean climate and friendly locals create a welcoming vibe all its own.

Bordered by the Pacific Ocean to the west, the Anza-Borrego Desert and the Laguna Mountains to the east, and Mexico to the south, the diverse neighborhoods of San Diego are spread out over 4,200 square miles, offering endless opportunities for exploration and activities. Spend a day relaxing in one of the many beach communities, then hiking in the east San Diego County mountains the next. Explore the urban neighborhoods of San Diego's downtown, from the iconic Gaslamp Quarter to the eclectic community of Hillcrest. Visit the quaint and charming island town of Coronado or the picturesque village of La Jolla. San Diego's regions are so unique and diverse; there are plenty of options to discover something new each time you visit.

The Cattle Industry Convention & NCBA Trade Show will be held at the San Diego Convention Center, located downtown. Only minutes from the airport, San Diego's thriving downtown districts, including the historic Gaslamp Quarter, offer a plethora of options for accommodations, activities, dining, shopping and cultural attractions, all within walkable city blocks. Take a stroll along the Embarcadero and grab lunch at Seaport Village before you climb aboard the USS Midway Aircraft Carrier Museum. If a moving sea vessel is more your flavor, hop on a harbor cruise or sailing excursion. Catch the trolley for a quick ride to Balboa Park and the world-famous San Diego Zoo or Old Town San Diego. And when the sun goes down, the city's Gaslamp Quarter comes alive as it takes center stage in San Diego's happening nightlife scene.

Airline Discounts

Event Travel Management, a division of Corporate Travel Management, is the official travel agency for NCBA and United Airlines is the official airline carrier offering discounted rates to San Diego. Take advantage of up to a 10% discount off the lowest applicable fares! Discounted fares are available up to 3 days before and 3 days after the convention dates. These airline discounts are available through ETM, directly with United Airlines, or through your preferred travel agency.

  • Call Event Travel Management toll free at 1-877-627-0043 and refer to the National Cattlemen’s Annual Convention. Reservation Center hours are from 8:00 a.m. – 5:00 p.m. Monday through Friday (Mountain Time). There will be a $29.00 service fee collected, per ticket booked.
  • Call United Airlines at 1-800-426-1122 and refer to Z Code: ZVJH and Agreement Code: 591268. Reservation center hours are from 7:00 a.m. - 9:00 p.m. Monday through Friday and from 7:00 a.m. - 5:00 p.m. Saturday and Sunday (Central Time). There will be a $25.00 service fee collected, per ticket, for all tickets issued through United Meetings Reservations. This fee is subject to change without notice.
  • Purchase your ticket online at There are no service fees for booking online and you can receive an additional 3% discount off of applicable published fares! Enter your origin, destination and travel dates—then in the Offer Code Box enter both the Z Code and Agreement Code: ZVJH591268 (without any spaces).
  • Or you may call your own travel agency and refer to Z Code: ZVJH and Agreement Code: 591268

We encourage everyone to make their airline reservations early, call today!

Airport Ground Transportation

Airport Ground Transportation and Hotel Parking information can be found on the San Diego International Airport's "Ground Transportation" webpage.

Car Rental Discounts

Enterprise Rent A Car and National Car Rental are our official car rental companies offering discounted rates one week before & after the Convention dates with FREE UNLIMITED MILEAGE. To reserve a car with National, visit; to reserve a car with Enterprise, visit Account number for both brands is XZ12732, Enterprise PIN is NAT.

Benefits include:

  • Discounted rates at both brands
  • Industry-leading quality customer service
  • Counter by-pass at National Emerald Club members
  • Free customer pick-up and drop-off for Enterprise renters with 24 hour advance reservation

National Cattlemen

The official publication of NCBA provides timely news articles about the issues and events affecting the beef industry.

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