Getting You There

Welcome to San Diego!

San Diego, California's second largest city, where blue skies keep watch over 70 miles of majestic coastline and a gentle Mediterranean climate and friendly locals create a welcoming vibe all its own.

Bordered by the Pacific Ocean to the west, the Anza-Borrego Desert and the Laguna Mountains to the east, and Mexico to the south, the diverse neighborhoods of San Diego are spread out over 4,200 square miles, offering endless opportunities for exploration and activities. Spend a day relaxing in one of the many beach communities, then hiking in the east San Diego County mountains the next. Explore the urban neighborhoods of San Diego's downtown, from the iconic Gaslamp Quarter to the eclectic community of Hillcrest. Visit the quaint and charming island town of Coronado or the picturesque village of La Jolla. San Diego's regions are so unique and diverse; there are plenty of options to discover something new each time you visit.

The Cattle Industry Convention & NCBA Trade Show will be held at the San Diego Convention Center, located downtown. Only minutes from the airport, San Diego's thriving downtown districts, including the historic Gaslamp Quarter, offer a plethora of options for accommodations, activities, dining, shopping and cultural attractions, all within walkable city blocks. Take a stroll along the Embarcadero and grab lunch at Seaport Village before you climb aboard the USS Midway Aircraft Carrier Museum. If a moving sea vessel is more your flavor, hop on a harbor cruise or sailing excursion. Catch the trolley for a quick ride to Balboa Park and the world-famous San Diego Zoo or Old Town San Diego. And when the sun goes down, the city's Gaslamp Quarter comes alive as it takes center stage in San Diego's happening nightlife scene.

Airline Discounts

Information regarding airline discounts will be coming soon! 

Airport Ground Transportation

Airport Ground Transportation and Hotel Parking information can be found on the San Diego International Airport's "Ground Transportation" webpage.

Car Rental Discounts

Enterprise Rent A Car and National Car Rental is our official car rental companies offering discounted rates up to 10% off available rates one week before and after the convention dates with FREE UNLIMITED MILEAGE. To reserve a car with National, visit and enter XZ12733 into the Contract ID field (under Optional Rate Information). To reserve a car with Enterprise, visit, enter XZ12733 in the Coupon or Corporate field; when prompted for a PIN, enter NAT.




Additional Information

I’m a NCBA member...

...because this organization is determined to preserve
this way of life that we have all grown to love.

-Sara Harris - Texas