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(Chicago, IL) September 8, 1999 – Harris Ranch Beef Company of Selma, California, won the award for “Best New Beef Product in America” in 1998 for its Fully-cooked Pot Roast with natural gravy. The nation’s beef producers, through their $1 beef checkoff and the National Cattlemen’s Beef Association (NCBA), presented the prize at its 1998 Centennial Convention. Harris Ranch’s Fully-cooked Pot Roast earned the highest mark’s on the award program’s criteria, which included: great product taste and the product addresses the changing needs of consumers.
The Fully-Cooked Pot Roast With Natural Gravy
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Responding to retailers need for home-meal-replacement products using beef, this heat-and-serve pot roast is rubbed with natural seasonings and slow-cooked for six and-a-half hours so consumers can reheat it in the microwave and have a pot roast in just seven minutes.
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Packaged in a consumer-friendly, heat-and-serve plastic tray, and topped with a full-color appetite appeal vignette on the lidding film, this Harris Ranch product addresses the goals of the beef industry – delicious and convenient beef products marketed in attractive packaging that help encourage trial usage and customer loyalty.
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Harris Ranch sales for fully-cooked beef products doubled from 1998 to 1999 and are expected to double in volume again in 2000 (according to Brad Caudill, Marketing Director, Harris Ranch Beef Co.).
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Helping to shape the future of the beef industry, this new beef product provides consumers with great taste, quality, good nutrition and convenience.
-- NCBA --
New product development programs are funded by the national beef checkoff, which is administered by the Cattlemen’s Beef Promotion and Research Board. This 111-member board is appointed by the Secretary of Agriculture to oversee the collection of the $1-per-head checkoff, certify state beef councils, implement the provisions of the Federal Order establishing the checkoff and evaluate the effectiveness of checkoff programs.
This beef checkoff-funded effort is conducted by the National Cattlemen’s Beef Association, a trade association of America’s cattle ranchers and farmers, and the marketing organization for the largest segment of the nation’s food and fiber industry. NCBA is producer-directed but consumer-focused, with offices in Denver, Chicago and Washington, D.C. |