Fri., Aug 09 02 - New York Magazine Editors Receive Good News About Beef

Suggested Lead:

Influential New York City magazine writers and editors received good news about beef recently when Mary K. Young came calling. Young is executive director of Nutrition for NCBA. She says through the beef checkoff, she makes periodic deskside visits to top-tier lifestyle publications to discuss key nutrition issues and consumer trends.

Cut #1        :23            Outcue: "...readers may find interesting."

According to Young, the editors were receptive to the latest research she presented on the fat content of lean ground beef.

Cut #2        :27            Outcue: "...USDA nutrient data bank."

Young says she had additional positive news to share with editors.

Cut #3        :28            Outcue: "...lean with ground beef."

Young says nutritional benefits of ground beef were also discussed.

Cut #4        :29            Outcue: "...than ground turkey does."

Publications Young visited included Good Housekeeping, Ladies Home Journal, Fitness and Men’s Health. Beef nutrition research is funded by the $1-per-head checkoff, which is managed by the Cattlemen’s Beef Promotion and Research Board.