Fri., Aug 30 02 - R&D Ranch Provides A School For Those Who Move Beef

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The beef industry’s R&D Ranch provides a school for processors, retailers and others who help get beef products into the hands of consumers, according to Lee Hall. Hall, a beef producer from Lexington, Kentucky, is chairman of the Joint New Product & Culinary Initiatives Committee. He says the program, funded by the $1-per-head beef checkoff, is multi-faceted.

Cut #1        :24            Outcue: "...value of ground beef."

According to Hall, it’s no accident the R&D Ranch is headquartered in Chicago.

Cut #2        :27            Outcue: "...talk to people about food."

Hall says the R&D Ranch is designed to meet the needs of its students.

Cut #3        :29            Outcue: "...in their own businesses."

According to Hall, the R&D Ranch team also travels throughout the country to reach more people with their programs.

Cut #4        :26            Outcue: "...bright spot for us."

The national beef checkoff is managed by the Cattlemen’s Beef Board – volunteers appointed by the Secretary of Agriculture.