For months The Healthy Beef Cookbook has been capturing the attention of shoppers in bookstores around the country.  A collaboration between the Beef Checkoff Program and the American Dietetic Association, the cookbook is an original, according to Mary Young, executive director of nutrition for the National Cattlemen’s Beef Association.

Cut #1        :31         Outcue: "...for the beef industry."

Young is pleased with how The Healthy Beef Cookbook turned out.

Cut #2        :29         Outcue: "...helps them do that."

According to Young, the beef checkoff’s partnership with the American Dietetic Association is no accident.

Cut #3        :25         Outcue: "...real natural partnership."

Young says she wants beef producers to know just how valuable this kind of program is.

Cut #4        :20         Outcue: "...The Healthy Beef Cookbook."

Nutrition information efforts are conducted on behalf of the Cattlemen’s Beef Board by the NCBA.  The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.

The national Beef Checkoff Program is administered by the Cattlemen’s Beef Promotion and Research Board, a group of 108 beef producers appointed by the Secretary of Agriculture.  They represent producers from coast-to-coast and volunteer their time to help identify programs that can help increase beef demand.  The checkoff was created in the 1985 Farm Bill, with oversight provided by the U.S. Department of Agriculture. The checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval.