A New Day in the Sun
2009 Cattle Industry Annual Convention & NCBA Trade Show

January 28 - 31, 2009
Phoenix, Arizona
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A New Day in the Sun at the 2009 Convention and NCBA Trade Show

July - August 2008

Insight to the Beef Industry - July 2008

May/June 2008 media analysis

Extremist attacks on global food chain increase in 2007

Online videos communicate activists’ anti-meat agenda

Producers honored for Beef Quality Assurance commitment

Cross-species group holds Foot and Mouth Disease exercise

High-quality protein promotes optimal health

New BSEInfo.org site launched with help of nine international experts

E. coli O157:H7 prevalence in ground beef down despite increased testing

U.S. cattle producers excel in environmental stewardship

Summer grilling promotional partnerships help spur beef demand

Hispanic consumer marketing campaign increases beef sales

Beef offers foodservice operators flexible options in difficult times

Greater China region presents opportunities for U.S. beef

Appealing beef markets in other countries drive U.S. beef imports down

U.S. beef exports continue to improve in 2008

Corn, COOL, Canada key factors in live cattle trade

Multiple meat thermometer messages required for consumer behavior change

Salmonella concerns eclipse E. coli; beef safety confidence still strong

Fact sheet: The environment and cattle production



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