(Andy Groseta (Grow SET uh) is a beef producer from Cottonwood, Ariz., and president of the National Cattlemen’s Beef Association)
 
Young people are a critical element of a vibrant cattle industry. That’s why at its recent mid-year meeting the National Cattlemen’s Beef Association established a Young Producers Council for future leaders of the industry and association. NCBA President Andy Groseta says the Council addresses one of his key platforms as leader of the association.

Cut  #1:       :20        Out cue: “… Cattlemen’s Beef Association.”

According to Groseta, having a strong membership base is crucial, but just as important is having young people ready to take on leadership roles.

Cut  #2:       :23        Out cue: “… opportunities for ‘em.”

Also addressing the need for a focus on the future will be special programs at the Annual Convention and Trade Show in January that are specially tailored for youth.

Cut  #3:       :33        Out cue: “…team marketing contests.”

The 2009 Cattle Industry Convention and Trade Show will be held in Phoenix Jan. 28 through Feb. 1.