(Editor’s note: The Council is often called CWNS or “C-Wins”)

The Council for Women’s Nutrition Solutions is a panel of experts formed to advise women about good nutrition, health and well-being. CWNS is supported by the Beef Checkoff Program. Dr. Susan Finn of Columbus, Ohio, a member of CWNS and also Chair of the American Council for Fitness and Nutrition, explains the group’s mission.

Cut #1    :32       Outcue: "...women to understand."

Finn says that educating women is particularly important, because they often make decisions and set the lifestyle tone for the entire household.

Cut #2    :24       Outcue: "...those kinds of messages."

CWNS makes it a point to inform women about the nutritional attributes of beef.

Cut #3    :30       Outcue: "...to the American diet."

Finn says that being naturally nutrient-dense, beef can play a critical role in a healthy diet.

Cut #4    :35       Outcue: "...nutrient-dense foods like beef."

You can find more information about CWNS by going to www.beef.org, then clicking on the www.beefnutrition.org link.

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The national Beef Checkoff Program is administered by the Cattlemen’s Beef Promotion and Research Board, a group of 108 beef producers appointed by the Secretary of Agriculture.  They represent producers from coast-to-coast and volunteer their time to help identify programs that can help increase beef demand.  The checkoff was created in the 1985 Farm Bill, with oversight provided by the U.S. Department of Agriculture. The checkoff assesses $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents to the Cattlemen’s Beef Board, which administers the national checkoff program, subject to USDA approval.

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