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The Beefmobile is a popular source of information about the Beef Checkoff Program and the attributes of beef, explains Scharee Atchison of the National Livestock Producers Association, which coordinates the Beefmobile program on behalf of the Cattlemen’s Beef Board.

Cut #1    :30       Outcue: "...are being spent."

In addition its outreach to beef producers at livestock auction markets, the Beefmobile has also been to some large events this year that attract thousands of consumers.

Cut #2    :24       Outcue: "...in a healthy diet."

The Beefmobile is a colorfully decorated van that attracts a lot of attention at every stop.

Cut #3    :17       Outcue: "...across the windshield."

A recent highlight for the Beefmobile was a first-place award from the National Agri-Marketing Association (NAMA).

Cut #4    :19      Outcue: "...with such a new program.”

The Beefmobile has a busy itinerary, and may soon be making a stop near you.

Cut #5    :17       Outcue: "...as the year goes on.”

Producers and consumers can learn more about the Beefmobile at www.beefmobile.com.

Cut #6    :24       Outcue: "...you’ll find the Beefmobile.”

The national Beef Checkoff Program is administered by the Cattlemen’s Beef Board, a group of 108 beef producers appointed by the Secretary of Agriculture.  They represent producers from coast-to-coast and volunteer their time to help identify programs that can help increase beef demand.  The checkoff was created in the 1985 Farm Bill, with oversight provided by the U.S. Department of Agriculture.

The National Livestock Producers Association, founded in 1921, is an organization of livestock marketing cooperatives and credit corporations representing more than 200,000 livestock producers nationwide.

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For additional information or access to previous NCBA audio reports, official statements, news releases, contacts, and general information, please go to the beef industry's Web site at www.beef.org.