NCF receives $25,000 Grant from Philip Morris

The National Cattlemen’s Foundation (NCF) is the recipient of a $25,000 grant from the Shared Solutions^SM agricultural initiative of the Philip Morris Family of Companies. The grant will be applied to the “Cattlemen’s Spokesperson Network,” a new program being implemented by the National Cattlemen’s Beef Association (NCBA) to equip farmers and ranchers with the training and tools they need to be confident and effective spokespersons for the beef and cattle industries on environmental issues.

“While research proves that consumers continue to hold a positive image of farmers and ranchers, they still need constant reassurance that producers are acting in a socially responsible manner in regard to the environment,” says Don Butler, NCF chairman. “We plan to utilize this grant to help tell our story of being good stewards of the land, water and air.”

NCBA will work with state organizations to identify beef producers to commit time and talent to refute misinformation and proactively distribute accurate information about environmental and industry issues. Producers will participate in a one-day, intensive spokesperson training session. As a part of the network, they will receive timely information via the Internet on issues affecting the industry.

Now entering its fourth year, the Shared Solutions agricultural initiative addresses issues common to agricultural producers and ag-based consumer products companies. Since its inception in 1999, it has awarded more than $1 million in grants to non-profit organizations throughout the agricultural chain. 

Every box of cereal, every package of cookies and every slice of cheese that ends up in the consumer's shopping cart starts out on someone's farm or ranch. Kraft Foods North America, Inc. and Philip Morris U.S.A., both operating companies of Philip Morris Companies Inc., depend on American agriculture for more than $5 billion worth of commodities every year.

“The entire agriculture production chain is responsible for providing a healthy environment as well as a healthy food supply,” says Katherine Trent, Director of agricultural relations for Philip Morris Management Corporation. “Philip Morris is proud to support the efforts of the National Cattlemen’s Foundation to increase understanding of environmental issues and stewardship efforts in the U.S. beef and cattle industries.”

 “Beef producers and food processors are in the business of feeding the world,” says Butler. “We appreciate that the Philip Morris Family of Companies recognizes our partnership.”