New Beef Organization Named

San Antonio, Texas -- The National Cattlemen's Beef Association
(NCBA) is the name of the new beef organization formed as the result
of the consolidation of the National Cattlemen's Association and the
National Live Stock and Meat Board/Beef Industry Council. The new
organization also incorporates many aspects of the Beef Board through
a joint operating agreement.

Members of the new organization's transition executive committee
decided on the new name during their first meeting here today. The
transition executive committee, which includes members of the
executive committees of both NCA and Meat Board along with
representatives of the Beef Board, U.S. Meat Export Federation and
American National CattleWomen, will oversee the transition to the new
organization representing all segments of the industry by February 1,
1996.

In other action, directors elected California cattleman John Lacey
and Arizona cattleman Jim Webb as co-chairmen of the transition
executive committee. Lacey, a former NCA president and member of the
Meat Board executive committee, and Webb, a former Beef Board
chairman, will serve until regular elections of NCBA take place
during the organization's first stakeholders' congress, slated for
January 30, 1996.

                                 ###