NEW BROCHURE PROVIDES QUICK AND EASY BEEF MEALS

CHICAGO (January 19, 1999) – Capitalizing on the increasing number of fully-cooked, heat-and-serve beef products available, a new checkoff-funded recipe brochure has been developed that focuses on extra quick and easy beef meals. The brochure, called "Beat the Clock Beef Recipes," was developed by the National Cattlemen’s Beef Association (NCBA).

The eight recipes featured in the full-color brochure feature such beef items as pot roast, meatballs, shredded beef, tri-tip roast and ready-to-serve deli roast beef. Among the recipes are suggestions for Savory Roast Beef, Quick Beef Burgundy, Shredded Beef Sandwiches and Beef & Black Bean Burritos. Each meal has minimal ingredients and can be prepared and ready to eat in less than 30 minutes.

The brochure folds to 3 by 5 inches, with recipes perforated for easy storage. It features an easy-to-read recipe format developed especially for these kinds of products, which are being found more frequently in the fresh meat cases of supermarkets nationwide.

In addition, the brochure has hints on other ways consumers can beat the clock with fully-cooked beef products. These no-recipe suggestions include tips for preparing Gyros-Style Pitas and Beef Pinwheels.

For a free copy of the Beat the Clock recipe brochure, send a self-addressed stamped business-size envelope to: Beat the Clock Beef Recipes, National Cattlemen’s Beef Association, 444 N. Michigan Ave., Dept. FC, Chicago, IL 60611.

-- NCBA --

Initiated in 1898, NCBA is the marketing organization and trade association for America’s one million cattle farmers and ranchers. With offices in Denver, Chicago and Washington D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation’s food and fiber industry.

The Food Communications Program is funded by the national beef checkoff, administered by the Cattlemen's Beef Board. This 111-member board is appointed by the Secretary of Agriculture to oversee the collection of the $1-per-head checkoff, to certify state beef councils, to implement the provisions of the Federal order establishing the checkoff and to evaluate the effectiveness of checkoff programs.