Nov. 11, 2003 - Muscle Profiling Research is One Checkoff Success Story

Suggested Lead:

Improving beef demand isn’t the result of just one factor.  According to Nelson Curry, a Kentucky beef producer and vice chairman of the Cattlemen’s Beef Board, muscle profiling research that helped identify new ways to cut and sell beef is one reason for a better demand picture.   

Cut #1    :28       Outcue: "...in the carcass."

According to Curry, the proof is in the market. 

Cut #2    :28       Outcue: "...to the producer."

Curry says getting information like this into the countryside is a good way to explain to producers just what these efforts are accomplishing.

Cut #3    :33       Outcue: "...they are spent."

The mandatory $1-per-head beef checkoff is administered by the Beef Board, subject to USDA approval.  The checkoff Act and Order was part of the 1985 Farm Bill, and was approved by 79 percent of producers in a 1988 referendum.