Nutrition Ads Launched

The NCBA nutrition, public relations, issues management and advertising teams are working together to proactively launch the beef industry’s new nutrition print advertising campaign, which will begin running in July issues of long-lead nutrition, health, epicurean, sports and lifestyle publications that begin arriving in home mail boxes mid-May.  Throughout the launch, the goal is to maintain a proactive position that the “beef industry is setting the record straight” on beef nutrition, especially in terms of saturated fat and micronutrients.  Outreach is being conducted to key influencers, partners, stakeholders and audiences to prepare them for the campaign launch.  An aggressive media push is also being made to extend the messages. 

Contact Kim Essex at kessex@beef.org or 303/850-3362, or Sara Goodwin at sgoodwin@beef.org or 303-850-3344.