Profitability Will Be Focus at Convention

Cattle industry attention, leadership and expertise will meet in Arizona at the Phoenix Civic Plaza this January when the cattle industry holds its 2004 Convention & Trade Show. The event will run from Jan. 28 to Jan. 31.

Pocketbook issues will be examined in an effort to enhance producers’ profitability as part of the many educational and informational offerings at this year’s event. The Cattlemen’s College®, a trade show, entertainment and networking await the more than 5,500 cattle industry participants expected in Phoenix.

The annual convention and trade show again will be hosted by the Cattlemen’s Beef Promotion & Research Board, NCBA, the American National CattleWomen, Inc., National Cattlemen’s Foundation and Cattle-Fax.

The convention will begin Jan. 28 with Cattlemen’s College, a series of educational sessions sponsored by Pfizer Animal Health. The sessions seek to keep cattlemen and women up-to-date on the many changes going on within the industry.  Included are sessions about selling on a grid system, how to detect and control BVD among your herd, process verification, how to boost profitability, and other subjects.

The Cattle-Fax Outlook Seminar, which will look at trends, strategies and management opportunities for 2004 and beyond, is free with your paid registration to Cattlemen’s College.  Cowboy poet and humorist Baxter Black will entertain folks at the Cattlemen’s College Luncheon, also free to those registered for Cattlemen’s College.

The Opening General Session, sponsored by Fort Dodge Animal Health, features speaker Gene Kranz, leader of the team of flight directors who brought the Apollo 13 spaceship safely back to Earth in 1970.

For Information:  call Conventions, 303-694-0305.