PROGRESSIVE EDUCATION SEMINARS OFFERED AT 1998 CATTLE INDUSTRY CONVENTION

FOR IMMEDIATE RELEASE:

DENVER, Jan. 13, 1998 -- Beef cattle producers can improve their competitive position by taking advantage of the progressive educational seminars that will be held during the 1998 Cattle Industry Centennial Convention and Trade Show, Feb. 4-7, in Denver. The seminars will be offered as part of the one-day Cattlemen's College, sponsored through an educational grant from Pfizer Animal Health, which kicks off the convention on Feb. 4.

Cattlemen's College serves as a platform to disseminate new research, provide hands-on training, and furnish participants with information they can utilize in their businesses. Sixteen seminars will be held on topics such as: cutting costs and adding value to your operation through the use of genetics; retained ownership and forage and feed management; understanding grid marketing; beef industry alliances; new beef products and their impact on the producer; ensuring a safe and wholesome beef supply from ranch to kitchen; and keeping calves alive and performing -- passive immunity's role. Other course topics will be offered in the areas of business management, cattle marketing, product marketing, quality assurance, and animal health.

Retired United Airlines Captain Al Haynes will speak at the Cattlemen's College luncheon that is free to registered participants. Captain Haynes will speak about how luck, communications, preparation, execution and cooperation attributed to the survival of 184 passengers in the crash of United Airlines Flight 232 on July 19, 1989.

Cattlemen's College is an excellent value. Ticket prices for the day's seminars are $55 with a convention registration; $95 without a registration; $45 for students with a convention registration; and $80 for students without a registration.

For more information about Cattlemen's College, please contact the National Cattlemen's Beef Association (NCBA) at 303- 694-0305.

Initiated in 1898, the National Cattlemen's Beef Association is the national marketing organization and trade association for America's one million cattle farmers, ranchers and feeders. With offices in Denver, Chicago and Washington, D.C., NCBA is a consumer-focused, producer-directed association representing the largest segment of the nation's food and fiber industry.