Relaunch of National "Beef. It's What's For Dinner." Campaign Sparks State Extensions -
Tuesday, January 2, 2018
Effort Reaches More Than 20 Million Consumers in Three Months DENVER (Dec. 28, 2017) – A new generation of consumers is getting to know beef through the new beef checkoff-funded Beef. It’s What’s For Dinner. campaign, launched in October. To celebrate the 25th anniversary
Councils Gather to Help Kick off 2018 Beef Checkoff -
Thursday, October 26, 2017
Shalene McNeill, executive director of nutrition research for NCBA, a beef checkoff contractor, shares national 2018 beef checkoff plans with state beef council staffs at the October Partnerships in Action Conference. State Beef Council Staffs Come Together to Gain Checkoff Program
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