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Date: 10/31/2011

Title: NCBA’s Cattlemen to Cattlemen Live Show to Address State of Beef Cattle Industry

- Live Show to Include Membership Drive

DENVER – Drought, shrinking herd size, passage of the much anticipated free trade agreements, the outstanding proposed change to the U.S. Department of Agriculture (USDA) Grain Inspection, Packers and Stockyards Administration’s (GIPSA) marketing rules and record cattle prices have taken the U.S. beef cattle industry on a wild ride in 2011. The National Cattlemen’s Beef Association (NCBA) has been fighting for U.S. cattlemen and women each step of the way. Expert panelists will address these other important issues during NCBA’s Cattlemen to Cattlemen live call-in show Nov. 1, 2011, on RFD-TV at 8:30 p.m. EDT. Viewers will be able to ask questions of the panelists by calling 1-888-824-6688 or by emailing C2C@beef.org

Among the panelists will be NCBA President and Montana rancher Bill Donald; NCBA Chief Executive Officer Forrest Roberts, NCBA Vice President of Government Affairs Colin Woodall; and CattleFax Market Analyst Kevin Good.

“There is a lot of change in the beef cattle industry this year. We’ve experienced some major challenges but we’ve also had some significant wins in Washington, D.C.,” said Donald. “This live program will give viewers a chance to understand how these developments are having a positive impact on their livelihoods now and into the future.” 

Viewers are also going to be encouraged to join NCBA. NCBA membership staff will be on hand to answer membership inquiries and talk to callers live about special membership incentives at 1-866-BEEF-USA. The program will be re-broadcast on RFD-TV Wed., Nov., 2, 2011, at 10:30 a.m. EDT and Sat., Nov. 5, 2011, at 9:00 a.m. EDT. In addition, all episodes of NCBA’s Cattlemen to Cattlemen are available on the program’s website at www.cattlementocattlemen.org. The program is also on Facebook and can be followed on Twitter.

Premiering in February 2007, NCBA’s Cattlemen to Cattlemen is an award-winning program providing information on the U.S. beef cattle industry. Sponsors of the program include Purina Mills; John Deere; Igenity; Pfizer Animal Health; Merck Animal Health; and Boehringer Ingleheim Vetmedica Inc.



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