News Releases

Date: 12/14/2011

Title: NCBA Hosts Hands-On Education at Annual Convention

— Annual Cattlemen’s College and Demonstration Area Highlight 2012 Convention

WASHINGTON – The National Cattlemen’s Beef Association (NCBA) will host the 19th annual Cattlemen’s College sponsored by Pfizer Animal Health on Wed., Feb. 1, 2012 in Nashville, Tenn., in conjunction with the 2012 Cattle Industry Convention and NCBA Trade Show. In addition, events at the Stockmanship and Stewardship Demonstration Area will be featured throughout the week for all convention participants.

The annual educational events focus on progressive ranching practices and this year will touch on a number of issues, including reproductive technology, beef safety strategies and value-added management practices. CattleFax Market Analyst Lance Zimmerman said the addition of value-added management practices will allow producers to be more profitable.

“There is more value today in producing higher quality cattle than ever before,” Zimmerman said. “Whether it’s a feedlot order buyer or a stocker operator looking for calves to put into their operation, they’re going to be placing more importance on value-added management traits going forward. The long-term trend we’ve seen over the last five to ten years of vertical coordination is only going to become stronger as we move into 2012 and beyond.”

Whether you’ve been to Cattlemen’s College 18 times or if you’re planning to attend each featured event at the Stockmanship and Stewardship Demonstration Area, the hands-on industry information that will be provided at both venues will be an asset to your operation. To register for the events, or for more information, visit NCBA’s website at

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