News Releases

Date: 8/16/2010

Title: Checkoff News: New Checkoff-Funded Research Publications Available

DENVER - New checkoff-funded materials from two Research, Education and Innovation (REI) program areas are now available. The Product Enhancement team has created a new fact sheet to describe the recently revised online Beef Cutout Calculator, an interactive tool that allows users to view yields for selected carcass components, as well as current USDA-reported values.

The Beef Safety Research team has also completed four new fact sheets to educate cattle producers on pre-harvest safety issues: (1) Overview of Pre-Harvest Safety Interventions (2) Advancing the Pre-Harvest Commitment (3) A Basic Look at Salmonella and, (4) A Basic Look at E. coli.

“The REI Group continues to do important work that benefits producers, the checkoff, and the industry as a whole. It is the REI research findings that give us the solid footing on which to defend our product,” says Craig Uden, chairman of the checkoff’s Joint Research, Education and Innovation Group and feeder from Cozad, Neb. “Checkoff communications and marketing programs rely on REI discoveries to not only defend the industry but also to communicate beef’s taste and nutrition benefits. Having this unified perspective, we are able to quickly react to economic and environmental factors that can potentially affect industry profitability.”

For more information about the checkoff’s research programs, visit www.beefboard.org/research/checresearch.asp. For more information about your beef checkoff investment, visit www.MyBeefCheckoff.com.



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