News Releases

Date: 12/8/2008

Title: Important Cattle Topics Front-and-Center at 2009 Cattle Industry Convention and Trade Show

DENVER – Everyday issues facing cattle producers throughout the country will be the topic of discussion as Cattlemen’s College® celebrates its 16th year in January. The program, which has been educating cattlemen on how to protect and improve their profitability for 16 years, will be held during the 2009 Cattle Industry Convention and NCBA Trade Show in Phoenix, Ariz. Jan. 28-31.

Sponsored by the National Cattlemen’s Beef Association and Pfizer Animal Health, Cattlemen’s College® offers solutions to challenges cattlemen face on a daily basis. The sessions, which start at 7:30 a.m. on Jan. 28, provide outstanding opportunity to hear from leading authorities on the issues, as well as discussion with other producers facing similar challenges. Nineteen separate sessions are being offered addressing issues in production, resource, financial and marketing management, as well as consumer demand and product enhancement. The programs run from 45 to 90 minutes in length, and cover a wide range of topics.

Among those are animal handling, business succession planning, measuring feed efficiency, cost management strategies, ranch horsemanship, sharing the beef story and defining consumers. Participants in Cattlemen’s College® may attend any sessions of interest to them, and are provided lunch, at which participants can discuss implications of the topics addressed during the morning. In addition, participants will be automatically registered to attend the Cattle-Fax Outlook Seminar the following morning, Jan. 29.

Topics at the seminar include cattle and beef inventories and prices, state of the cattle cycle, a long-term weather outlook, global trade and emerging beef industry trends. Cattlemen’s College® will be followed on Jan. 28 by the Cattle Industry Convention Opening General Session at 4 p.m., with keynote speaker John Kasich, a substitute host for The O-Reilly Factor, the most watched TV cable news network program. Kasich has his own show, Fox News’s Heartland with John Kasich, and served in of the U.S. House of Representatives for 18 years. 

Ticket prices for Cattlemen’s College are $150 for those registered for the convention, $255 for all others. Students registered for the convention can attend the event for $60. Those not registered will be charged $120. Ticket prices include lunch and the Cattle-Fax Outlook Seminar.

Cattlemen’s College® registration information, as well as a complete schedule for the 2009 Cattle Industry Convention and Trade Show and Phoenix hotel information, is available at or by calling 866-BEEFUSA (866-233-3872).  

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