News Releases

Date: 10/22/2008

Title: Live Televised Panel to Answer Producer Questions About Country of Origin Labeling, Premises Registration

DENVER – Four authorities on Country of Origin Labeling and Premises Registration will answer producer questions during a Monday Night Live program on RFD-TV Oct. 27. The one-hour program will allow call-in questions from producers via a toll-free line starting at 8 p.m. EST (check your local listings).


The panel will consist of Bruce Knight, under secretary for marketing and regulatory programs for the U.S. Department of Agriculture; Colin Woodall, executive director of legislative affairs for the National Cattlemen’s Beef Association (NCBA); Steve Owens, partner in Joplin Regional Stockyards in Joplin, Mo.; and Steve Foglesong, an Illinois beef producer and NCBA vice president.


“There’s still some confusion about both the Country of Origin Labeling and Premises Registration Programs out in the country,” says Woodall. “This is a chance for producers to get straight answers to their questions from the people both involved in the implementation of these programs and affected by them.”


Premises Registration is recommended by the USDA as the first step in improving this country’s animal disease response. It’s a voluntary program that works to identify all of the locations in the United States where livestock and poultry are raised and housed.


Country of Origin Labeling (COOL) is a USDA marketing program created by the 2002 Farm Bill and implemented on Sept. 30 of this year. It’s directed at processors and retail marketers of meat, but producers have been brought into the picture due to requirements for information about the origin of animals being processed.


To learn more about the Monday Night Live program on RFD-TV, go to

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