NCBA Statement on Release of Interim Final Rule on Country of Origin Labeling (COOL)
DENVER - “The cattle producers that make up the National Cattlemen’s Beef Association (NCBA) are pleased to have an interim final rule in place for labeling the country of origin for beef products.
“NCBA worked to develop a compromise version of COOL during debate on the 2008 Farm Bill that promotes U.S. beef products without overburdening producers. The interim final rule on Country of Origin Labeling (COOL) published yesterday in the Federal Register incorporates provisions that make mandatory labeling more feasible for producers.
“Our focus now is on how best to implement COOL in a manner that provides maximum benefit and minimal disruption to our ranchers. NCBA will continue to work on behalf of our cattlemen to put in place an effective and accurate labeling system. Additionally, we will be leading the effort to educate producers on how to comply with the new rule.
“Consumers know high quality and great taste is a trademark of American beef, and we look forward to showcasing that quality when they are shopping for our products.”
Andy Groseta is a rancher from Cottonwood, Arizona, and president of the National Cattlemen’s Beef Association.