News Releases

Date: 12/7/2009

Title: NCBA Unveils Enhanced Educational Platform for 2010 Cattle Industry Convention

DENVER – New, dynamic educational sessions with direct access to the leading authorities on pressing cattle industry issues, as well as discussion with other producers facing similar challenges, are available at the 2010 Cattle Industry Convention and NCBA Trade Show in San Antonio, Texas starting Jan. 27.  

“Today’s political and business environment is pressuring both the short-term profitability and long-term viability of many beef farmers and ranchers.  These unprecedented pressures originate from uncertainly in political, economic, trade, credit, and consumer demand arenas,” said Tom Field, Ph.D., executive director of producer education for the National Cattlemen’s Beef Association (NCBA).  “As the beef cattle industry defends private property rights, individual freedom, and modern agricultural practices; the need to empower producers with knowledge becomes even more important.”

The 17th annual Cattlemen’s College® is a tremendous opportunity for all segments of the cattle industry to gain knowledge on the new ideas and technologies available to improve profitability.  Sponsored by Pfizer Animal Health, this day-long event offers 15 sessions that cover all aspects of cattle production and marketing. To address today’s challenging industry environment, the 2010 curriculum will focus on four primary tracks: 

The political and economic climate

Building consumer confidence and demand

Enhancing profitability

Empowering producers to advocate for the industry

Cattlemen’s College registration includes a networking lunch, sponsored by Certified Angus Beef, and a complimentary ticket to the CattleFax Annual Outlook Seminar.  A full list of sessions and confirmed speakers can be found at

First-Ever Applied Reproductive Strategies Workshop at Convention

NCBA is partnering with the Beef Reproduction Task Force and Beef Reproduction Leadership Team to offer the 2010 Applied Reproductive Strategies in Beef Cattle, a new workshop designed to improve understanding and management of the estrous cycle, estrus synchronization protocols, and other approaches to improving the efficiency of reproductive rates; as well as strategies to improve cowherd profitability via enhanced management techniques and strategies. Nutritional influences on reproductive success and the role of male fertility will also be covered. The program is designed for beef producers, veterinarians and artificial insemination (AI) technicians, as well as anyone interested in beef cattle reproduction.

Specific topics will include:

Reproductive management protocols for cows and heifers

Nutritional management of the breeding herd

Utilizing AI and carcass traits in development of a breeding herd

Producer perspectives on reproductive management technologies

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