Marketing Communications Pro Joins NCBA
DENVER – The National Cattlemen’s Beef Association announced today Kim Cooke will join as vice president of communications effective June 28, 2010.
Cooke, a veteran of agricultural marketing and communications, leaves a 20 plus-year career at Rhea & Kaiser Marketing Communications, a leading agri-marketing and communications firm, where she led teams working on a variety of agricultural clients such as Bayer CropScience, Pfizer Animal Health and the American Soybean Association.
“Kim brings a proven track record of agricultural marketing and communications successes. She is an exceptional leader who knows how to develop talent and empower teams. I have known Kim for many years and have seen her transform teams, brands and companies. We are thrilled to have her joining NCBA and working for the largest segment of the nation’s food and fiber industry,” said Forrest L. Roberts, chief executive officer, NCBA.
Kim will be based in NCBA’s Washington, D.C., office and will lead the overall communications strategy for the organization, including grassroots advocacy, member and organizational communications, spokesperson training, media relations and public affairs. She will serve on the association’s Senior Leadership Team.
”I am excited to join the National Cattlemen’s Beef Association team and proud to help steward the voice of the nation’s cattle farmers and ranchers,” said Cooke.
Kim grew up on a diversified grain and livestock farm in Iowa and received a bachelors of science degree in agricultural journalism from Iowa State University. She will reside in the D.C. area with her husband Brett and two children.