News Releases

Date: 1/12/2010

Title: Professional Bull Riders, Darryl Worley to Perform at Cattle Industry Convention

WASHINGTON – The National Cattlemen’s Beef Association (NCBA) is proud to announce the NCBA Invitational, a special event featuring performances by the Professional Bull Riders (PBR) and country-music singer Darryl Worley. The NCBA Invitational will be the finale event of the 2010 Cattle Industry Convention. The exclusive show, sanctioned by PBR, will take place Friday night, Jan. 29 at Cowboys Dance Hall in San Antonio, Texas.

“The NCBA Invitational will be a unique and exciting experience for convention attendees,” said Forrest Roberts, NCBA chief executive officer. “Every seat in this venue gets you up close and personal with all the action.”

The Invitational will feature some of the world’s top bull riders, along with some of the world’s the toughest bulls. Chart-topping country singer Darryl Worley—with hit singles including, I Miss My Friend, Awful, Beautiful Life, Sounds Like Life to me, and Have You Forgotten—will perform during and after the PBR event. With five albums and seventeen chart hits, Darryl Worley has produced one of the most impressive and wide-ranging catalogs in contemporary music. For 10 years, he’s been a mainstay of modern country music.

Tickets to the Invitational are included in the full registration for all convention attendees. The concert will also be open to the public. Tickets will be available at the door at Cowboys Dance Hall.

For more information on PBR, visit:

NCBA Media Contacts

Ed Frank
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