News Releases

Date: 1/30/2012

Title: NCBA’s Cattlemen to Cattlemen Live at the 2012 Cattle Industry Annual Convention and NCBA Trade Show

— Live Shows to Feature NCBA Membership, Southeast Beef Cattle Industry

NASHVILLE, TENN. – Cattlemen and women who can’t make it to the 2012 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show in Nashville, Tenn., will have two unique opportunities to experience the event. NCBA’s Cattlemen to Cattlemen is bringing the convention directly to viewers around the country. Tues., Jan. 31, and Wed., Feb. 1, NCBA’s Cattlemen to Cattlemen host Kevin Ochsner will bring you the latest cattle industry news and information straight from the NCBA Trade Show.

The Jan. 31 episode will feature an in-depth look at the state of the beef cattle industry from both NCBA Chief Executive Officer Forrest Roberts and NCBA President Bill Donald. The special live show, which will air at 8:30 p.m. Eastern Standard Time (EST) on RFD-TV, will also include two roundtable discussions about both the state of the beef cattle industry in Tennessee and what is ahead for 2012 in the Southeast. 

“This year’s Cattle Industry Annual Convention and NCBA Trade Show is going to be an action-packed, one-of-a-kind event,” said Roberts. “NCBA’s Cattlemen to Cattlemen is excited to bring news, education and sights and sounds of the entire experience to folks around the country who weren’t able to make it to Nashville.”

On Wed., Feb. 1, NCBA’s Cattlemen to Cattlemen will air a special two-hour edition of the show featuring convention highlights, new products and education from the NCBA Trade Show floor. The show will broadcast live from 7:00 p.m.-9:00 p.m. EST on RFD-TV. These episodes will be available on the program’s website at The program is also on Facebook and can be followed on Twitter.

NCBA’s Cattlemen to Cattlemen is an award-winning program providing information on the U.S. beef cattle industry since February 2007. Sponsors of the program include Purina Mills; John Deere; Pfizer Animal Health; Merck Animal Health; Dow AgroSciences; Roper Apparel and Footwear; and Stetson Apparel and Boots.

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