News Releases

Date: 2/2/2012

Title: NCBA Recognizes Communications and Journalism Professionals for Advocacy Efforts

- Three Industry Leaders Recognized for Telling the Story of American Agriculture

NASHVILLE, TENN. - The National Cattlemen’s Beef Association recognized three communications and journalism professionals at the 2012 Cattle Industry Convention and NCBA Trade Show for outstanding work in 2011. In its second year, NCBA recognizes two communications professionals from a NCBA state affiliate organization and cattle breed association. The organization also recognizes one agricultural journalist. According to NCBA President Bill Donald, the intent of the award program is to offer well-deserved recognition to individuals who are staunch advocates of the U.S. cattle industry.

“Effective communications is critical to the success and sustainability of any organization, including NCBA. NCBA’s own communications team works day in and day out to ensure the organization’s message is heard. However, the team recognizes they can’t do it alone,” said Donald. “The efforts of state affiliate and breed association communications teams are crucial to a successful and cohesive message about the U.S. beef cattle industry and the farmers and ranchers who work 365 days of the year to provide beef for a global population.”

The recipient of the 2011 Excellence in Communications and Public Relations for a state affiliate is Carmen Fenton, director of public affairs for the Texas and Southwestern Cattle Raisers Association (TSCRA). Fenton has been with TSCRA since 2008. The recipient of the 2011 Excellence in Communications and Public Relations for a breed affiliate is Angie Stump Denton, director of communications for the American Hereford Association (AHA). Denton has been with AHA since 2005.

According to Donald, agricultural journalists play a key role in educating cattlemen and women about issues impacting the cattle industry. That is why NCBA, for the second year in a row, is recognizing a journalism professional for his or her work. The 2011 Excellence in Agricultural Journalism award was presented to Pete Crow, publisher of the Western Livestock Journal (WLJ). Crow’s family has been publishing WLJ every week since 1922.

The awards are sponsored by Chuck Zimmerman, owner of AgWired, said misinformation about agriculture can often plague enthusiasm of agricultural communications and journalism professionals. He said the NCBA awards provide much-needed encouragement to individuals tasked with telling the true story of American agriculture. AgWired is a leading agricultural news and information site for agribusiness.

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