News Releases

Date: 10/5/2006

Title: Beef Industry Vision Award Applications Due Nov. 30

DENVER - The National Cattlemen’s Foundation is now accepting applications for the 2007 Beef Industry Vision Award.

The Vision Award recognizes individuals in the cattle industry for innovative strategies that have enhanced not only their business, but the industry as a whole.  Applications are evaluated on the basis of effective use of technology, production cost, ingenuity of implementation, innovative marketing, impact on the industry and optimum resource management. 

Up to seven regional finalists will be selected from the applications received, and one recipient will be named the national Vision Award winner.

The national winner will receive a $1000 cash award, round trip airfare, hotel accommodations and two registrations for the 2007 Cattle Industry Annual Convention in Nashville, held January 31 – February 3. The national winner will be recognized and receive their award at the convention. Each regional winner will receive a $1000 award and two complimentary convention registrations.

Applications should focus on a specific concept and its effect on the beef industry. This competition is not limited to original ideas, practices or technologies. It also encompasses alternative uses for existing procedures, practices and technologies that have benefited the cattle industry. Applicants must be U.S. citizens or U.S.-based businesses engaged in some aspect of the beef industry. Regional winners will be eligible every other year to re-submit an application for the national award. 

Applications and all supporting material must be received by November 30, 2006.  Information about the Vision Award can be found on the National Cattlemen’s Foundation website at or by calling 303-850-3388.

In 2006, Dean Davis of Pingree Design and Equipment of Greeley, Colo., shared the Vision Award with Jim Odle and Buddy Jeffers, founders of Superior Livestock Auction of Ft. Worth, Texas. 

Davis founded Pingree Design and Equipment after a 15-year career with Monfort. His inventions include the walking beam, hide and down pullers and curved feed bunks. All have been used across the nation to reduce costs, decrease injuries, and improve the safety and quality of beef.

Odle and Jeffers founded Superior Livestock Auction in 1987, as the nation’s first satellite video cattle auction. Superior Livestock Auction has now grown to become a leader in the cattle marketing industry, with 400 field representatives working across the nation. 

The Beef Industry Vision Award program is sponsored by Micro Beef Technologies in cooperation with the National Cattlemen’s Foundation.

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