News Releases

Date: 7/27/2012

Title: NCBA’s Cattlemen to Cattlemen Kicks off New Season

- Special Edition Features 2011 National Beef Quality Audit Results

DENVER – The National Cattlemen's Beef Association's (NCBA) Cattlemen to Cattlemen returns for a new season on Tues., July 31, 2012, and takes an in-depth look at the outcomes of the beef checkoff-funded 2011 National Beef Quality Audit (NBQA). The audit is conducted every five years and provides a set of guidelines and measurements on beef quality conformance of the U.S. beef supply.

According to the researchers, this is the most comprehensive review of beef quality in the 20 year history of the NBQA. The 2011 audit found that although significant improvements have been made in producing safe, satisfying and wholesome beef, there are areas for improvement.

Four researchers involved in conducting the 2011 NBQA will come together to discuss the results on NCBA’s Cattlemen to Cattlemen. Panelists include Dr. John Paterson, NCBA executive director of producer education; Dr. Keith Belk, lead principal investigator for Colorado State University; Dr. Jeffrey Savell, lead principal investigator for Texas A&M University; and Dr. Jason Ahola, principal investigator for Colorado State University. The episode will premiere on RFD-TV at 8:30 p.m. Eastern Standard Time (EST) on Tues., July 31, 2012.

“This is a unique opportunity to sit down and talk about the results of the 2011 NBQA with a few of the researchers who were directly involved in gathering this information,” said NCBA’s Cattlemen to Cattlemen host Kevin Ochsner. “Determining where the industry is making progress and finding areas for improvement are key to measuring our performance as beef cattle producers.”

NCBA’s Cattlemen to Cattlemen airs Tuesday nights at 8:30 p.m. EST on RFD-TV. The program also airs Wednesdays at 10:30 a.m. EST and Saturdays at 9:00 a.m. EST. In addition, all episodes of NCBA’s Cattlemen to Cattlemen are available on the program’s website at www.cattlementocattlemen.org. The program is also on Facebook and can be followed on Twitter.

NCBA’s Cattlemen to Cattlemen is an award-winning program providing information about the U.S. beef cattle industry since February 2007. Sponsors of the program include Purina Mills; John Deere; Pfizer Animal Health; Merck Animal Health, Dow AgroSciences; Roper Apparel and Footwear; and Stetson Apparel and Boots.

 



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