News Releases

Date: 1/29/2016

Title: JBS Employee Honored With 2016 Max Deets Leadership Award

SAN DIEGO, CALIF. (January 29, 2016) - Cody Norton, a senior beef pricing analyst for JBS Swift, has been awarded the Max Deets Leadership Award for 2016 by the National Cattlemen’s Foundation for demonstrating outstanding leadership in the cattle industry. Norton was recognized for his achievement at the Best of Beef Breakfast during the 2016 Cattle Industry Convention in San Diego, Calif., Jan. 29. 

The Max Deets Leadership Award is presented each year to the Young Cattlemen’s Conference chairman the previous year. It is named for Max Deets, a Kansas cattleman and industry leader who served as the president of the National Cattlemen’s Beef Association in 1997. He died in May, 2014. The award was established through contributions from the Kansas Livestock Association and NCBA. 

Norton grew up on a small family quarter horse operation in Spring Hill, Tenn., and studied agriculture economics at the University of Tennessee at Martin. He was involved in FFA throughout high school and college, serving as a state officer his freshmen year. After finishing his undergraduate program Norton attended Texas A&M University where he received a graduate degree in agriculture economics. 

Norton joined JBS in June 2012 through the company’s Ascend leadership training program. Some of his projects while in that program were carcass utilization optimization, packaging cost reduction, retail beef optimization and sale reporting efficiencies. In addition to his current role with JBS, Norton has spent time working as a packing supervisor in the Greeley beef plant, special project analyst for the beef pricing unit, and sales representative.  

The National Cattlemen’s Foundation is a 501(c)(3) nonprofit organization that advances the future of the cattle industry, providing scholarship opportunities to inspire young people to pursue careers in agriculture and offering a way for people to invest in the beef industry’s legacy and lifestyle. 



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