120th Annual Cattle Industry Convention and Trade Show Kicks Off in Nashville
The 120th annual Cattle Industry
Convention and National Cattlemen’s Beef Association (NCBA) Trade Show got
underway today, with more than 8,000 participants from across America and
around the world gathering at Nashville’s iconic Gaylord Opryland Hotel through
“The Convention and NCBA Trade Show is the beef industry’s largest gathering of
the year, and it’s a great opportunity for everybody in the industry to
network, set public policy for 2017, and learn about all the new technology and
science that’s improving the quality and safety of American-produced beef every
day,” said NCBA President Tracy Brunner. “Of course, we’ll manage to have a
little fun in Music City, as well, so if you’re connected to the cattle
industry in any way, it’s not too late to mosey on down and join us in
Nashville this week.”
Cattlemen’s College, which is considered the premier educational resource for
cattle producers, kicked off on Tuesday afternoon with educational sessions
focused on genetics, health, and best business practices. The doors to the NCBA
Trade Show opened on Wednesday afternoon, with 353 exhibitors showcasing the
industry’s latest products and technology.
The Convention’s opening general session on Wednesday afternoon was emceed by
country music superstar Josh Turner and keynoted by Dr. Beck Weathers. Dr.
Weathers in 1996 barely survived one of the most violent and deadly storms ever
to strike Mt. Everest, and he served as the inspiration for the major motion
"You learn a variety of things from an experience like this,"
said of his brush with death. "I am an entirely ordinary individual, and
we are all cut from the same clay. If I can survive that which
is unsurvivable, so can you."
Other highlights this week include the “Stars and Guitars” reception at the
Country Music Hall of Fame, a keynote speech from former White House press
secretary Dana Perino on Friday morning, and the “Cowboy’s Night at the Grand
Ole Opry,” featuring host Josh Turner and country music stars Trace Atkins,
Chris Janson, and the Gatlin Brothers.
The Convention will wrap up on Saturday morning with a meeting of NCBA’s Board
of Directors, where official public policy positions will be set for the coming
“NCBA is first and foremost a grassroots organization, and we appreciate the
thousands of our members who are taking the time to meet in Nashville and set
our industry’s direction for another year,” Brunner said.