News Releases

Date: 5/3/2011

Title: NCBA’s Cattlemen to Cattlemen to Evaluate Key Asian Beef Markets

— Producers Travelled to Japan, Korea and Taiwan to Help Gauge Value to Industry 

DENVER – The United States exported a record dollar amount of beef in 2010 with exports surpassing $4 billion. Much of that increase was due to strengthening sales to Asian markets.

NCBA’s Cattlemen to Cattlemen recently joined a U.S. Meat Export Federation (USMEF) study team in Japan, Korea and Taiwan to assess market opportunities, as well as challenges to increasing U.S. beef exports in these markets. Highlights of the trip will be shown in a special segment of NCBA’s Cattlemen to Cattlemen on RFD-TV May 3, 2011, at 8:30 p.m. Eastern Daylight Time (EDT).

“While Canada and Mexico remain our largest export markets, Asian markets are key to U.S. beef and important to cattle producers,” according to Bill Donald, a Montana beef producer and National Cattlemen’s Beef Association president. “While total beef exports increased nearly $1 billion last year over 2009 levels, there is tremendous opportunity to expand exports into these key Asian markets.”  Among topics to be addressed on the program will be the effects of the earthquake and tsunami in Japan; significant strengthening of U.S. beef exports to Taiwan; and a doubling of beef exports to South Korea in 2010. The program will also feature a segment about the FOODEX Show in Tokyo, which is one of the largest food marketing trade shows in the world.

Forrest Roberts, NCBA chief executive officer, and Greg Hanes, assistant vice president of international marketing programs for USMEF, will help outline for viewers the potential for these markets. Host of NCBA’s Cattlemen to Cattlemen is Kevin Ochsner.

The program will be rebroadcast on RFD-TV Wed., May 4, 2011 at 10:30 a.m. EDT and Sat., May 7, 2011 at 9:00 a.m. EDT. In addition, all episodes of NCBA’s Cattlemen to Cattlemen are available on the program’s website at The program is also on Facebook and can be followed on Twitter.

Premiering in February 2007, NCBA’s Cattlemen to Cattlemen is an award-winning program providing information on the U.S. beef cattle industry. Sponsors of the program include Purina Mills,John Deere, Igenity, Pfizer Animal Health, Intervet Schering Plough Animal Health and Boehringer Ingleheim Vetmedica. 

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