News Releases

Date: 2/2/2011

Title: Cattlemen Attend College at Cattle Industry’s Largest Annual Gathering

DENVER - More than 750 cattlemen and women took advantage of the educational opportunities being provided at the 18th annual Cattlemen’s College ® held during the 2011 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show. The event, which is sponsored by Pfizer Animal Health, featured speakers and sessions encompassing a variety of topics that are important to farm and ranch owners and managers.  

“We strive to ensure that when cattle producers travel from across the country to attend this event, they get an opportunity to hear from experts about issues impacting all aspects of their beef businesses,” said Tom Field, Ph.D., NCBA executive director of producer education. “The people who are in the business of raising beef have to be experts on so many topics, from finance and risk management, to land use and environmental policy, to understanding how consumer trends may impact their operations. Cattlemen’s College® gives attendees an opportunity to hear from experts in an interactive format about all of these topics.”

Today’s event included 18 forums with tracks covering six general management topics — cattle genetics and breeding; cattle reproductive technologies; production management; business management; beef quality and consumer trends; and environmental issues. The program concluded with panel discussions that gave attendees a chance to interact with the speakers while they enjoyed a lunch that was sponsored by Certified Angus Beef.
For those who were unable to attend the sessions, watch for coverage in the next edition of National Cattlemen magazine. Summaries of the presentations will also be posted at the Cattle Industry Learning Center at  

Click here for convention photos.

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