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Date: 1/31/2011

Title: More Than 260 Companies to Exhibit at 2011 NCBA Trade Show

--Groundbreaking Technologies and Ideas Introduced on Trade Show Floor

DENVER – 2011 Cattle Industry Convention-goers will not want to miss the National Cattlemen’s Beef Association (NCBA) Trade Show in Denver, Feb. 2-5. With 265 companies in attendance, this is the largest, most advanced trade show for the cattle industry. Every year groundbreaking technologies and ideas are introduced at the event, in addition to expert demonstrations on topics such as low stress cattle handling, fundamentals of horsemanship and animal processing techniques.

“We’re proud to offer the largest and most advanced trade show of its kind,” said Steve Foglesong, NCBA president. “It’s critical for cattlemen and women to stay apprised of current industry technology and innovative concepts to help optimize their operations. Plus, who would want to miss all the fun event offerings in the trade show as well?!”

Highlights of the Trade Show include:

Wednesday, Feb. 2

The Rocky Mountain Winterfest Welcome Reception – sponsored by Micro Beef Technologies, Certified Angus Beef, RFD-TV and John Deere – will kick-off the NCBA Trade Show on Wednesday, Feb. 2 from 5:00 to 8:00 p.m. MST. Attendees will be treated to some of their favorite comfort foods while enjoying a Winterfest right on the Trade Show floor. Some highlights of the Welcome Reception include live entertainment by Roy Rogers Junior and the High Riders band in the Chuck Wagon Café, free beer in the Micro Beef Technologies booth, free food throughout the exhibit hall, live demonstrations in the Cattle Learning Demonstration Arena, cooking demonstrations and new products, and beef samplings in the NCBA booth.

Thursday, Feb. 3

Curt Pate and Ron Gill will demonstrate live cattle handling in the Cattle Learning Demonstration Arena. And, from 3:00 – 5:00 p.m., convention-goers can join their fellow attendees at the Colorful Colorado Wine Tasting Reception, sponsored by Novus International, where some of Colorado’s top wineries will showcase their wine selections and spotlight today’s winemakers who are revitalizing a Colorado tradition.

Friday, Feb. 4

Convention attendees will not only get the chance to sample top Colorado wines, but they can also sample unique, quality, Colorado brewed beers as well at the Colorado Micro Brew and Beef Reception, sponsored by Alltech & Certified Angus Beef, from 3:00 – 5:00 p.m.



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