News Releases

Date: 1/14/2011

Title: NCBA’s Educational Platform for 2011 Cattle Industry Convention Concentrates on External Forces Affecting the Industry

--One of Three Tracks Focusing on Consumer and Environmental Issues Will Arm Cattlemen with Valuable Information 

DENVER – Cattlemen and women won’t want to miss the 18th annual Cattlemen’s College® at the 2011 Cattle Industry Convention and NCBA Trade Show in Denver, Colo., starting Feb. 2. 

This year’s Cattlemen’s College is a tremendous opportunity for all segments of the cattle industry to gain knowledge on the new ideas and technologies available to improve profitability.  Sponsored by Pfizer Animal Health, this day-long event offers 20 sessions that cover all aspects of cattle production and marketing. To address today’s challenging industry environment, the 2011 curriculum will focus on three primary tracks: 

  • Technology Track – focus on Genomics and Reproductive Management
  • External Forces Track – focus on Consumer and Environmental Issues
  • Business Management Track – focus on Risk and Business Management

Attendees can pick and choose from the three tracks or focus solely on one track of personal interest.

HIGHLIGHT: External Forces Track

In order to keep cattlemen and women up-to-date on current consumer and environmental issues in the industry, the External Forces Track will arm them with valuable information to stay ahead in their businesses. 

Specific topics in the External Forces Track will include:

  • Managing for Quality – A Supply Chain Approach
  • Environmental Issues
  • Building Relationships and Telling the Beef Story
  • Working with Energy Companies
  • The State of Antimicrobials in the Industry
  • Beef Trends and Trendsetters
  • Effective Working Relationships with Resource Agencies

“The Cattlemen’s College External Forces Track is a must for convention attendees,” said Tom Field, Ph.D., executive director of producer education for the National Cattlemen’s Beef Association (NCBA). “Consumer and environmental issues continue to affect our operations and are likely to always be a part of the way we do business. Attendees will arm themselves with important information found only at this convention, and they will be able to take that knowledge back to their operations and be prepared for the future.” 

Cattlemen’s College registration includes a networking lunch, sponsored by Certified Angus Beef, and a complimentary ticket to the CattleFax Annual Outlook Seminar.  Students get an exceptionally good rate, and attendees can register for Cattlemen’s College and see a full list of sessions and confirmed speakers at Space is limited. Participants should register early to guarantee a spot in their course choices.

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