News Releases

Date: 1/14/2011

Title: NCBA’s Educational Platform for 2011 Cattle Industry Convention Hones-in on Technology

--One of Three Tracks Focusing on Industry Technology Will Keep Cattlemen Up-To-Date to Optimize Operations

DENVER – Cattlemen and women won’t want to miss the 18th annual Cattlemen’s College® at the 2011 Cattle Industry Convention and NCBA Trade Show in Denver, Colo., starting Feb. 2. 

This year’s Cattlemen’s College is a tremendous opportunity for all segments of the cattle industry to gain knowledge on the new ideas and technologies available to improve profitability.  Sponsored by Pfizer Animal Health, this day-long event offers 20 sessions that cover all aspects of cattle production and marketing. To address today’s challenging industry environment, the 2011 curriculum will focus on three primary tracks: 

  • Technology Track – focus on Genomics and Reproductive Management
  • External Forces Track – focus on Consumer and Environmental Issues
  • Business Management Track – focus on Risk and Business Management

Attendees can pick and choose from the three tracks or focus solely on one track of personal interest.

HIGHLIGHT: Technology Track

In order to keep cattlemen and women up-to-date on current industry technology, the Technology Track will give them innovative information to optimize their operations. 

Specific topics in the Technology Track will include:

  • Fundamentals of Genetics and DNA Technology
  • Is it Time to Implement an AI Program?
  • DNA Applications for Genetic Improvement
  • Reproductive Management for Profit
  • Commercial DNA Application and Producer Insights
  • Beyond AI, Implementation of Emerging Reproductive Strategies
  • Stockmanship and Stewardship
  • Reproductive Management Hands On
“We hope convention attendees will take advantage of the Cattlemen’s College Technology Track,” said Tom Field, Ph.D., executive director of producer education for the National Cattlemen’s Beef Association (NCBA). “Not only will they gain important technical knowledge found only at this convention, but they will be driven to take that knowledge back to their operations and remain on the leading-edge of the industry.” 

Cattlemen’s College registration includes a networking lunch, sponsored by Certified Angus Beef, and a complimentary ticket to the CattleFax Annual Outlook Seminar.  Students get an exceptionally good rate, and attendees can register for Cattlemen’s College and see a full list of sessions and confirmed speakers at BeefUSA.org. Space is limited. Participants should register early to guarantee a spot in their course choices.



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