News Releases

Date: 1/14/2011

Title: NCBA Reveals Superior Educational Platform for 2011 Cattle Industry Convention

--One of Three Tracks to Focus on Cattle Business Management to Give Producers Upper Hand in Managing Their Businesses Successfully 

DENVER – Innovative, lively educational sessions with direct access to the leading authorities on vital cattle industry issues, as well as discussion with other producers facing similar challenges, are available at the 2011 Cattle Industry Convention and NCBA Trade Show in Denver, Colo., starting Feb. 2.  

“Today’s political and business environment is pressuring both the short-term profitability and long-term viability of many cattlemen. These unprecedented pressures originate from uncertainty in political, economic, trade, and consumer demand domains,” said Tom Field, Ph.D., executive director of producer education for the National Cattlemen’s Beef Association (NCBA).  “As the beef cattle industry defends private property rights, individual freedom, and modern agricultural practices, the need to empower producers with knowledge becomes even more important.” 

The 18th annual Cattlemen’s College® is a tremendous opportunity for all segments of the cattle industry to gain knowledge on the new ideas and technologies available to improve profitability.  Sponsored by Pfizer Animal Health, this day-long event offers 20 sessions that cover all aspects of cattle production and marketing. To address today’s challenging industry environment, the 2011 curriculum will focus on three primary tracks: 

  • Technology Track – focus on Genomics and Reproductive Management
  • External Forces Track – focus on Consumer and Environmental Issues
  • Business Management Track – focus on Risk and Business Management

Attendees can pick and choose from the three tracks or focus solely on one track of personal interest.

HIGHLIGHT: Business Management Track

With increased profitability as the main goal, the Business Management Track will give cattle ranchers simple and realistic strategies to manage their businesses effectively and successfully.

Specific topics in the Business Management Track will include:

  • Business Strategies for Cattle Producers
  • Preventing Lameness
  • Managing Market Risk
  • Financing in the Age of Uncertainty
  • Multi-Generational Ranching 
Cattlemen’s College registration includes a networking lunch, sponsored by Certified Angus Beef, and a complimentary ticket to the CattleFax Annual Outlook Seminar.  Students get an exceptionally good rate, and a full list of sessions and confirmed speakers can be found at BeefUSA.org. Space is limited. Be sure to register early to guarantee a spot in your course choices.



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