News Releases

Date: 10/20/2014

Title: Statement by NCBA President Bob McCan on WTO US COOL Decision

Statement by National Cattlemen's Beef Association President Bob McCan, Victoria, Texas, cattleman regarding the public announcement by the WTO on the U.S. Country of Origin Labeling rule:

“The announcement today by the WTO dispute panel on the U.S. Country of Origin Labeling rule brings us all one step closer to facing retaliatory tariffs from two of our largest trading partners. Our producers have already suffered discounts and faced the closure of a number of feedlots and packing plants due to the effects of this short-sighted regulation. COOL is a failed program that will soon cost not only the beef industry, but the entire U.S. economy, with no corresponding benefit to consumers or producers.

“NCBA has maintained that there is no regulatory fix to bring the COOL rule into compliance with our WTO obligations or that will satisfy our top trading partners. We look forward to working with Congress to find a permanent solution to this issue, avoiding retaliation against not only beef, but a host of U.S. products.”

Canada’s list of products for possible trade retaliation can be found here. Mexico has yet to release their list of targeted products.

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