2002 News Archive
Report Highlights Beef Checkoff Research
DENVER (October 17, 2002) – Industry-funded research to help increase beef demand and improve profit opportunities for cattlemen is highlighted in the beef industry’s 2001 Research Annual Report. The checkoff-funded report, entitled "Research: Defining Change for the Future,” was produced for the Cattlemen’s Beef Board and state beef councils by the National Cattlemen’s Beef Association (NCBA).
Nearly a year in development, the comprehensive 38-page report outlines the progress made during 2001 in various research areas, including product enhancement, beef safety, human nutrition research, market research and new product development. It also summarizes individual research projects that have made a positive difference to beef producers and the beef industry.
Along with the highlights are a complete listing of checkoff-funded research for three full years, citations from recently published studies and a listing of research funded through state beef councils.
"When we’re developing and implementing current programs, research gives us the information we need to make good decisions," said Paul Genho, chairman of the Joint Research and Technical Services Group. “And research allows us to gain ground as we move those programs forward, making sure we meet future needs as well.”
Copies of "Research: Defining Change for the Future" are available by sending a written request to "Research: Defining Change for the Future," Center for Research & Knowledge Management, National Cattlemen's Beef Association, 9110 East Nichols Ave., Centennial, CO 80112. It can also be accessed at www.beefboard.org under Checkoff Programs/Research/Research Annual Report.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which oversees the national checkoff program, subject to USDA oversight. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.
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