“NCBA Membership Continues to Grow: Kalous”

( Courtney Kalous (Clouse) is director of member services for the National Cattlemen’s Beef Association.)

Despite a shrinking industry, the largest organization representing cattlemen is growing. Courtney Kalous is director of member services for the National Cattlemen’s Beef Association. She says it’s been a multiple-year effort to this point.

Cut  #1:       :11        Out cue: “… each of those years.”

According to Kalous, the growth isn’t just happening in one area of the country.

Cut  #2:       :12        Out cue: “… in those areas.”

Kalous says state cattlemen’s associations are crucial to NCBA’s growth.

Cut  #3:       :17        Out cue: “…builds our success.”

A new field representative program for NCBA has also helped educate producers and generate new memberships.

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According to Kalous, membership growth for the organization is on schedule.

Cut  #5:       :14        Out cue: “…with our results."

Kalous says multiple methods are being used to expand the membership base of the organization and keep those members and others informed about what NCBA is doing on their behalf.