Thurs., Sep 19 02 - Beef Nutrition Message To Be Conveyed At Health Event

Suggested Lead:

Through the beef checkoff, the nutritional benefits of beef will be conveyed at a Speaking of Women’s Health event in Indianapolis next week. The beef industry-sponsored Council for Women’s Nutrition Solutions, or CWNS (SEE-wins), will make the presentation, says Amarillo, Texas beef producer Jay O’Brien, chairman of the Joint Industry Nutrition and Health Committee.

Cut #1        :23            Outcue: "...in women’s health."

According to O’Brien, the CWNS team is proficient at delivering this message.

Cut #2        :15            Outcue: "...really, really impressive."

O’Brien says health professional who attend these events are motivated by news about healthier lifestyles.

Cut #3        :10            Outcue: "...the message from women."

According to O’Brien, CWNS members also work closely with the American Dietetic Association, and will be participating in their annual meeting in mid-October.

Cut #4        :19            Outcue: "...the healthfulness of beef."

The beef checkoff is overseen by the Cattlemen’ Beef Board, volunteers appointed by the Secretary of Agriculture.