Tues., Aug 27 02 - Beef Mark Seeks To Benefit Consumers AND Producers

Suggested Lead:

The beef industry’s Mark of Quality seeks to benefit both consumers AND beef producers, according to Huntsville, Missouri producer Mike John, a member of the Joint Brand-Like Commission. The Commission oversees the Mark of Quality, which tells consumers that a beef product delivers the quality they expect. John says for producers, the Mark creates opportunities for profit.

Cut #1        :31            Outcue: "...that it should be."

The beef industry’s Joint Brand-Like Commission met recently to review new beef products being considered for the Mark of Quality, and John says he was impressed with the new products.

Cut #2        :27            Outcue: "...what we’re all about."

According to John, the Commission is trying to use the Mark of Quality to establish a link from pasture to plate.

Cut #3        :29            Outcue: "...make it a better product."

John says the consistency provided by the Mark of Quality ought to enhance beef producer profitability. This program is funded by the $1-per-head beef checkoff, which is administered by the Cattlemen’s Beef Board.