Tues., Jun 18 02 - Beef Value Cuts Should Boost Summer Grilling Promotion

Suggested Lead:

The Beef Value Cuts program and the summer grilling promotion, both funded by the checkoff, should boost each other, according to Lexington, Kentucky beef producer Lee Hall, chairman of the New Products & Culinary Initiatives Committee. Hall says the grilling promotion, intended to help relieve beef supply pressures this summer, will benefit from the new value cuts.

Cut #1        :09            Outcue: "...options for the consumer."

Hall says the quality and price of the new value cuts, taken from the chuck and round, will please consumers.

Cut #2        :28            Outcue: "...known about in the past."

According to Hall, the popularity of value cuts in restaurants will translate to more at-home grilling.

Cut #3        :23            Outcue: "...prepare that at home."

Hall says the beef industry’s goal is more profitability for everyone in the industry.

Cut #4        :23            Outcue: "...on the production end."

The beef industry’s summer grilling promotion runs through Labor Day and is being supplemented by aggressive plans by 31 state beef councils across the country.