Marketing
2003 Sessions
Marketing Track
MA 101 - Developing a Profitable Marketing Plan in Today's Marketplace
Cattle-Fax will provide ideas for positioning your operation to enhance profitability. Evaluate your business and strategies in response to developing structural changes in the entire marketing chain.
MA 102 - Alliances: Real Life Experiences
Attend this lively question-answer session on alliances and how beef producers use them to market cattle.
MA 103 - Futures and Options 101 (Beginning Level)
How can you use options or hedging to help protect your investment in the cattle industry? Learn the basics from the CME.
MA 201 - New Products
New beef products are being developed continuously to provide more consumer choices in the meat case. Hear the latest research in this exciting area.
MA 202 - Packer-Feeder Game
Make marketing fun - this popular session is back! It's the classic battle of feeder vs. packers, with new features like grid pricing to reflect today's marketplace.
2002 Sessions
Marketing Track
MA 101: Managing Risk and Marketing
Speakers: Randy Blach, Mike Miller, Mike Murphy, Dave Weaber, Kevin Good, Duane Lenz and Bill Chandler, all from Cattle-Fax
Cattle-Fax will show you how to develop a useful risk management plan and strategy. Understanding, accessing and managing risk will be a critical part of any successful operation in the future.
MA 102: New Products - What's Happening
Speakers: G. J. Hart, Jim Broyles, Joel Ross, Texas Roadhouse Restaurant; Steve Sands, Meyer Food; Bruce Brookings, PM Beef; Carl Blackwell, Betty Hogan, NCBA
Hear about the latest research in this exciting area. A local restaurant will share how they are putting the new products findings to work.
MA 201: The Beef Industry Moving Towards the Future
Speaker: Dr. Bill Mies, Future Beef Operations
Learn about new market opportunities and innovations within each segment of the industry.