Relaunch of National "Beef. It's What's For Dinner." Campaign Sparks State Extensions -
Tuesday, January 2, 2018
Effort Reaches More Than 20 Million Consumers in Three Months DENVER (Dec. 28, 2017) – A new generation of consumers is getting to know beef through the new beef checkoff-funded Beef. It’s What’s For Dinner. campaign, launched in October. To celebrate the 25th anniversary
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