Generations Join in Celebrating the Beef Products They Raise -
Tuesday, May 8, 2018
By Dawn Caldwell Chair, Federation of State Beef Councils Among the most gratifying aspects of the cattle industry is its multi-generational nature. For instance, I grew up listening to my Grandpa’s stories of raising cattle and taking them to the stockyards, and riding with
Relaunch of National "Beef. It's What's For Dinner." Campaign Sparks State Extensions -
Tuesday, January 2, 2018
Effort Reaches More Than 20 Million Consumers in Three Months DENVER (Dec. 28, 2017) – A new generation of consumers is getting to know beef through the new beef checkoff-funded Beef. It’s What’s For Dinner. campaign, launched in October. To celebrate the 25th anniversary
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