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Date: 1/18/2017

Title: Administration Pushes Forward with Organic Marketing Rule

WASHINGTON (January 18, 2017) – NCBA President Tracy Brunner released the following statement in response to the USDA Agriculture Marketing Service’s Organic Livestock and Poultry Practices final rule:

“The Obama Administration has bowed to the whims and demands of animal activists rather than talking to the industry as a whole to see what is best for the program and for consumers. This rule sends a clear signal that an activist agenda is more important to the outgoing Administration than any true attempt to clarify a consumer’s perception of what ‘organic’ means.

“NOP is a marketing program, not an animal health, welfare, or safety program and certainly not a place to set animal welfare requirements. Cattlemen and women have worked diligently over the past 30 years to develop and improve animal care and handling standards through the Beef Quality Assurance Program, which is continuously reviewed and updated as new science becomes available.”




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