NCBA’s Cattlemen to Cattlemen Examines the National Cattlemen’s Beef Association
— Program Looks at Leadership, Membership, Goals and Long-Range Plans
DENVER – An organization of cattlemen and women, working together to defend their interests and way of life, has endured for more than a century. The concept began back in 1898 and is embodied today by the National Cattlemen’s Beef Association (NCBA). On Tues., Dec. 6, 2011, NCBA’s Cattlemen to Cattlemen gets to know the people who make sure that NCBA remains a viable and powerful voice for the cattle industry.
The program will look at NCBA’s history and speak with its elected leadership about the organization, its goals and long-range plans. Panelists will include NCBA President and Montana rancher Bill Donald; NCBA President-Elect J.D. Alexander, a Nebraska feedyard operator; NCBA Vice President Scott George, a cattleman from Wyoming; and NCBA Chief Executive Officer Forrest Roberts.
In addition, viewers will visit with Bob McCan, chairman of NCBA’s Policy Division and David Dick, chairman of the Federation of State Beef Councils, at home on their operations in Texas and Missouri, respectively.
Viewers will also hear from some of the hardworking staff who help keep NCBA going on a day-to-day basis from offices in Denver and Washington, D.C., as well as from farms and ranches across the United States.
“I’m proud of the diverse, passionate and committed people who make up NCBA’s membership, leadership and staff,” said Roberts. “This edition of NCBA’s Cattlemen to Cattlemen will give viewers a real sense of who we are and why people from all over the country are active participants in NCBA supporting an industry we all love and work so hard to make successful.”
Expanded coverage of this topic can be found in the December issue of National Cattlemen, the official membership publication of NCBA.
Viewers are also encouraged to join NCBA by calling 1-866-BEEF-USA or visiting NCBA’s website. The program will broadcast again on RFD-TV Wed., Dec. 7, 2011, at 10:30 a.m. EDT and Sat., Dec. 10, 2011, at 9:00 a.m. EDT. In addition, all episodes of NCBA’s Cattlemen to Cattlemen are available on the program’s website at www.cattlementocattlemen.org. The program is also on Facebook and can be followed on Twitter.
Premiering in February 2007, NCBA’s Cattlemen to Cattlemen is an award-winning program providing information on the U.S. beef cattle industry. Sponsors of the program include Purina Mills; John Deere; Igenity; Pfizer Animal Health; Merck Animal Health; and Boehringer Ingleheim Vetmedica.