Thousands to Experience Cattle Industry’s Newest Products, Services at 2009 Cattle Industry Annual Convention & NCBA Trade Show
PHOENIX -Thousands of cattle producers are congregating at the Phoenix Convention Center this week to participate in the industry’s largest annual event, the 2009 Cattle Industry Annual Convention & NCBA Trade Show. Many of these individuals are attracted to the event by the trade show, which will feature 260 exhibitors showcasing the industry’s newest and most modern products and services.
Our exhibitors are on the cutting edge of the industry,” according to Kristin Torres, director of tradeshow and corporate relations, National Cattlemen’s Beef Association. “Because we’re one of the largest trade shows that specifically targets cattle producers, every year we see the introduction of groundbreaking technologies and ideas at our event, which is the largest and most comprehensive of its kind.”
This year, a demonstration area will bring even more action to the event. Starting the evening of Wednesday, Jan. 28 and running through Friday, Jan. 30, demonstrations will be held that focus on topics such as low stress cattle handling, fundamentals of horsemanship and animal processing techniques. The sessions will be conducted by noted authorities in each area.
Those cattle producers not attending the event will also be able to “virtually attend” the trade show when RFD-TV carries a live two-hour show from the trade show floor. RFD-TV and NCBA Live! will run on Wednesday, Jan. 28 from 6 to 8 p.m. MST (8-10 p.m. EST) on RFD-TV. The program will carry interviews with new NCBA officers and provide producer education tips and information about NCBA legislative efforts.
More than 5,000 people involved in the cattle industry are expected to attend the convention and trade show. In addition to the trade show, meetings will be held that will help establish policy and checkoff direction for the future while attendees are able to re-establish personal and business relationships with their fellow cattle producers.